The UBC Micro-certificate in Writing Skills for Digital Content provides indispensable skills required for a variety of jobs and roles that involve creating, reviewing or managing content.
Writing Skills for Digital Content: Copywriting and Content Marketing
Gain real-world knowledge and practical skills in copywriting and writing for content marketing. Apply these skills to digital or print formats. Learn how to build a portfolio and sell your services as a freelancer.
- By the end of this program you’ll be able to:
- Write persuasive content tailored to different media such as ads, web homepages, landing pages, email and social media
- Define and segment your audience
- Develop a brand voice and tone
- Understand what materials are considered content marketing, how they are used and why
- Develop a process for writing for the most popular kinds of content
Writing Skills for Digital Content: Website Strategy
Add professional-level web writing skills to your skillset. Learn how to plan content for a website and develop a content strategy.
By the end of this program you’ll be able to:
- Communicate online with copy that meets both readers’ needs and communication objectives
- Understand how people read online and the important role content plays in a visitor’s interactions with a website
- Use best practices for writing for the web including copy for entire websites, homepages, landing pages and product descriptions
- Plan, create, deliver and govern website content that aligns with user needs and an organization’s goals
- Create and work with key content strategy documents and processes
Writing Skills for Digital Content: Freelance and Interviews
Learn how to write articles that tell a compelling story and gain a step-by-step process for conducting effective interviews. Tap into industry expertise to get started on the path to becoming a freelance writer.
By the end of this program you’ll be able to:
- Produce high-quality articles for both traditional and digital newspapers and magazines
- Pitch your ideas and articles to editors
- Understand the marketing and business of freelance writing
- Conduct research for interviews and formulate questions
- Use techniques to get interview subjects to open up
- Incorporate interviews into an article in a way that is accurate, natural and engaging
The online, part-time classes provide flexible and convenient learning opportunities to fit into your schedule. Experienced instructors provide thoughtful and thorough feedback on assignments so you can practise, apply and grow your skills. Through the program, connect with a community of likeminded learners for feedback and relationship building.
Who is This Program For?
This program is perfect for marketing and communications professionals, web designers, user experience (UX) professionals, digital entrepreneurs, and individuals in smaller companies or organizations who are responsible for a variety of digital writing tasks. Anyone who wants to position themselves for a new role or is considering freelance or contract writing will also benefit from the program.
All levels are welcome. Those with beginner to advanced writing skills can benefit from the program. The thorough, well-crafted courses in the program offer new concepts and approaches that can round out your writing skills.